{"id":7021,"date":"2026-10-29T08:39:03","date_gmt":"2026-10-29T08:39:03","guid":{"rendered":"https:\/\/www.uditis.ch\/?p=7021"},"modified":"2026-10-29T08:52:19","modified_gmt":"2026-10-29T08:52:19","slug":"ai-in-business","status":"publish","type":"post","link":"https:\/\/www.uditis.ch\/en\/blog\/event\/ai-in-business\/","title":{"rendered":"AI in Business: A One-of-a-Kind Event on November 12"},"content":{"rendered":"\n

On November 12 in Neuch\u00e2tel, UDITIS<\/strong> and CSEM<\/strong> are bringing together SME executives to discuss artificial intelligence. Thierry Linder, CEO of UDITIS, will present an idea that runs counter to the prevailing view: the model chosen matters far less than what the company builds around it.<\/p>\n\n\n\n

Generative AI has been making its way into offices for the past three or four years. Employees have completed their training, and the AI assistant has become a work companion, a co-pilot\u2014you get the idea. In most companies, things have stopped there. The next step is less obvious: integrating these tools into the processes themselves to improve and automate them. This is the question Thierry Linder will raise at the start of the \u201cReinventing the Company with AI\u201d after-work event, with a presentation titled \u201cAI in Everyday Life: Uses, Tools, and Concrete Benefits.\u201d<\/p>\n\n\n\n

An After-Work Event That Breaks the Mold<\/h2>\n\n\n\n

UDITIS regularly organizes these end-of-day gatherings centered on a topical issue. The format remains deliberately traditional: two presentations followed by a panel discussion.<\/p>\n\n\n\n

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\u201cThe difference lies in the substance,\u201d explains Thierry Linder. \u201cWe want to think outside the box and approach the topic from a different angle than that of typical conferences. \u201d<\/p>\n<\/blockquote>\n\n\n\n

For this edition, UDITIS is partnering with CSEM, the Swiss Center for Electronics and Microtechnology, one of its clients. The Neuch\u00e2tel-based center is unique in that it operates on both sides of AI: it uses AI at the core of its solutions – for example, to process data measured by its sensors – and also develops its own models. The audience will therefore hear the same topic from two perspectives: that of an IT service provider that supports SMEs on a daily basis, and that of a research center that designs the technology. Serge Morisod, CDIO (Chief Digital Information Officer) at CSEM, will then take the floor to discuss the effects of AI on organizational efficiency, value chains, and business models.<\/p>\n\n\n\n

Shadow AI<\/h2>\n\n\n\n

Thierry Linder\u2019s first message is directed at executives who still think AI is just on the horizon for their companies:<\/p>\n\n\n\n

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\u201cTo say that no one is using it in-house is a mistake. It is being used – simply outside of any formal framework.\u201d<\/p>\n<\/blockquote>\n\n\n\n

AI has become part of \u201cshadow IT\u201d – those tools that employees adopt without going through the IT department. The risk is twofold. Sensitive data is circulating through systems that no one has approved, and scattered uses incur costs without yielding any benefits. Before embarking on any project, it is therefore essential to identify who is using what – and how – so that these uses can then be governed and value extracted from them.<\/p>\n\n\n\n

The Model: A False Debate<\/h2>\n\n\n\n

Thierry Linder doesn\u2019t dwell on the choice of model. He\u2019s not particularly interested in which one tops the weekly rankings:<\/p>\n\n\n\n

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\u201cModels change every week.
That\u2019s not where the difference lies. \u201d<\/p>\n<\/blockquote>\n\n\n\n

According to him, the difference lies in what English speakers call the \u201charness\u201d: the entire context in which the model operates, from the company\u2019s data to its methods and even the way it expresses itself.<\/p>\n\n\n\n

For years, users have been taught to refine their prompts. For Thierry Linder, the key lies elsewhere.<\/p>\n\n\n\n

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\u201cWith the same prompt, the response will vary depending on the quality of the context. If that context reflects the company\u2019s culture, the model won\u2019t stray into the standardized responses that everyone recognizes.\u201d<\/p>\n<\/blockquote>\n\n\n\n

A company can then choose its models based on performance, price, or confidentiality needs, without compromising the quality of its results.<\/p>\n\n\n\n

From Doing to Having Done<\/h2>\n\n\n\n

This presentation is aimed at executives of small and medium-sized businesses (SMBs) and large SMBs who must decide on their next investments.<\/p>\n\n\n\n

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\u201cThe issue is no longer technological. It\u2019s about the value that AI can bring and where to implement it first.\u201d<\/p>\n<\/blockquote>\n\n\n\n

The challenge, in his view, is not to work less but to work differently: to shift from \u201cdoing\u201d to \u201chaving done,\u201d by entrusting entire processes to AI rather than isolated tasks.<\/p>\n\n\n\n

Finally, Thierry Linder will present several use cases implemented at UDITIS across various business lines. To those who are still on the fence, he offers some straightforward advice: \u201cThey\u2019d better hurry, there won\u2019t be any spots left soon! \u201d<\/em><\/p>\n\n\n\n

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Practical information<\/h2>\n\n\n\n

\ud83d\udccd Location: CSEM, Rue Jaquet-Droz 1, 2002 Neuch\u00e2tel \u2013 Musicienne Room
\ud83d\udcc5 Date: Thursday, November 12, 2026
\u23f0 Time: 5:00 p.m. to 9:00 p.m.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reinventing Business with AI: An after-work event hosted by UDITIS and CSEM on artificial intelligence, Thursday, November 12, 2026<\/p>\n","protected":false},"author":2,"featured_media":7022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[54],"class_list":["post-7021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event","tag-artificial-intelligence"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t