{"id":3749,"date":"2019-02-19T00:00:00","date_gmt":"2019-02-19T00:00:00","guid":{"rendered":"https:\/\/uditis.u-wordpress.ch\/la-transition-digitale-devant-les-specialistes-neuchatelois-du-marketing\/"},"modified":"2026-03-10T16:20:18","modified_gmt":"2026-03-10T16:20:18","slug":"la-transition-digitale-devant-les-specialistes-neuchatelois-du-marketing","status":"publish","type":"post","link":"https:\/\/www.uditis.ch\/en\/la-transition-digitale-devant-les-specialistes-neuchatelois-du-marketing\/","title":{"rendered":"La transition digitale devant les sp\u00e9cialistes neuch\u00e2telois du marketing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Le marketing \u00e0 la rencontre de la transformation digitale<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u2019association Swiss Marketing Neuch\u00e2tel (SMN) a tenu son assembl\u00e9e g\u00e9n\u00e9rale chez UDITIS. L\u2019occasion de comprendre comment l\u2019entreprise a mis en place sa propre d\u00e9marche de digitalisation, et comment elle le per\u00e7oit chez les clients qu\u2019elle accompagne sur ce chemin.<\/strong><strong>\n<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/uditis.ch\/wp-content\/uploads\/Swiss-marketing_logo.png\" alt=\"Swiss-marketing_logo\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/j25gpZNH6UM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a9 Brief communication<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est dans les locaux d\u2019UDITIS que le Swiss Marketing Neuch\u00e2tel (SMN) a tenu son assembl\u00e9e g\u00e9n\u00e9rale annuelle. L\u2019association qui r\u00e9unit une septantaine de sp\u00e9cialistes neuch\u00e2telois en marketing et communication cherche toujours \u00e0 lier son assembl\u00e9e avec une pr\u00e9sentation int\u00e9ressante pour ses membres. <em>\u00ab La th\u00e9matique de la transformation num\u00e9rique revient souvent lors de nos discussions en comit\u00e9. Et UDITIS est quand m\u00eame l\u2019acteur neuch\u00e2telois qui a les connaissances les plus avanc\u00e9es en la mati\u00e8re \u00bb<\/em>, explique Cyril Lanfranchi, pr\u00e9sident du SMN.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ainsi, apr\u00e8s ses d\u00e9bats, la trentaine de membres SMN a pu \u00e9couter les exp\u00e9riences partag\u00e9es par Thierry Linder, associ\u00e9 UDITIS, et Yannick Jelmi, sous-directeur, sp\u00e9cialis\u00e9 dans l\u2019accompagnement des entreprises dans cette d\u00e9marche.<\/strong><strong>\n<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00ab En mettant en place la transformation digitale chez UDITIS, nous avons rapidement constat\u00e9 qu\u2019il y aurait des impacts sur notre organisation \u00bb<\/em>, a relev\u00e9 Thierry Linder. Ces cons\u00e9quences ont notamment conduit l\u2019entreprise \u00e0 aplatir sa hi\u00e9rarchie.<em> \u00ab Nous avons ainsi pu constater que, moins il y a de strates hi\u00e9rarchiques, plus nos d\u00e9cisions sont rapides. Et plus elles sont justes aussi \u00bb.<\/em><em>\n<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reste que cette v\u00e9rit\u00e9 n\u2019est peut-\u00eatre pas \u00e9gale pour tous. <em>\u00ab Nous n\u2019agissons pas comme des donneurs de le\u00e7ons qui savent tout. Au contraire, nous devons nous nourrir aussi des exp\u00e9riences des autres, de nos clients par exemple, pour progresser dans cette exp\u00e9rience qui est toujours en cours \u00bb.<\/em><em>\n<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au travers de son programme \u00ab Passage 2020 \u00bb, UDITIS accompagne des soci\u00e9t\u00e9s qui souhaitent entamer la d\u00e9marche. <em>\u00ab Lorsque nous arrivons au sein de ces entreprises, nous devons g\u00e9n\u00e9ralement g\u00e9rer deux types de situations qui sont totalement diff\u00e9rentes : soit l\u2019entreprise ne sait pas comment initier la d\u00e9marche de transformation num\u00e9rique, soit au contraire elle fourmille de suggestions, que nous devons alors canaliser \u00bb<\/em>, a expliqu\u00e9 Yannick Jelmi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il a encore relev\u00e9 que les chemins pour parvenir \u00e0 une transition digitale pouvaient eux-aussi \u00eatre diff\u00e9rents. \u00ab Une voie peut \u00eatre de \u00ab digitaliser le 20<sup>e<\/sup> si\u00e8cle \u00bb en num\u00e9risant des situations existantes. Mais l\u2019on peut aussi essayer d\u2019entrer directement dans un 21e si\u00e8cle digital en proposant des solutions totalement nouvelles. Il n\u2019y a \u00e0 mon avis pas de voie meilleure qu\u2019une autre. Tout d\u00e9pend de l\u2019entreprise qui s\u2019y engage \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing \u00e0 la rencontre de la transformation digitale<\/p>\n","protected":false},"author":3,"featured_media":3752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[29],"class_list":["post-3749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenement","tag-transformation-numerique"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Le marketing \u00e0 la rencontre de la transformation digitale\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"u-wordpress\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.uditis.ch\/en\/la-transition-digitale-devant-les-specialistes-neuchatelois-du-marketing\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"UDITIS - 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